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Brand Consultancy

A company’s brand is the relationship it has with its customers – is one of the few things a company can own forever. The strongest, most enduring brands result from disciplined alignment of brand strategies and plans with customer requirements!

Our brand strategy consultants have deep expertise across the full range of branding services.We combine proven techniques (qualitative and quantitative brand research) with case studies, deep expertise and proprietary tools & frameworks to help clients create distinctive brands and brand architectures.

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Brand Values or Principles

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Brand Personality

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Tone of Voice

OUR BRAND EVOLUTION PROCESS

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Brand Names & Taglines

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Brand Philosophy & Story

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Brand Colours

OUR BRAND EVOLUTION PROCESS

C

Brand Values or Principles

C

Brand Personality

C

Tone of Voice

C

Brand Colours

C

Brand Philosophy & Story

C

Brand Names & Taglines

Brand Identity

We create and deliver strong brand identities across relevant customer touchpoints. We use journey maps, creative concepts and materials development to develop and deliver a consistent brand experience.

Great design brings a brand’s positioning to life. It drives customer relevance, competitive differentiation and internal alignment. Mercomz offers branding identity services to help bring the brand to life across the entire spectrum of brand/customer interactions.

Branding identity services involve By establishing specific branding plans, tactics and creative concepts to drive business growth, we develop the optimal branding identity.

Brand Architecture

As a leading brand strategy firm, we use proven brand architecture models, templates and processes to reduce complexity, brand overlap and costs.

A strategic approach to portfolio management can help define how to structure the various brands and products.

Brand alignment with customer requirements is the key to effective brand management. Through our brand consulting services, Mercomz works with companies to organize and manage their branded offerings, with the overall objective of maximizing strategic leverage and increasing the value of the brand portfolio.

Brand Naming

Powerful brand and product names are based on powerful positioning strategies. Mercomz helps you create strong, memorable and legally available brand names.

Mercomz works as brand naming consultants, developing powerful, memorable, and legally available brand names – names that capture both the brand promise and the hearts and minds of the target customer.

Brand Positioning and Brand Architecture are common inputs to brand naming, to ensure on-strategy development.

Brand Extension

Brands can be highly elastic and should be selectively extended. The key is to protect the beneficial essence of the brand. Brand extension examples, principles and frameworks are used in developing brand extension strategies.

Brand extension — or brand stretch — is a means for companies to enter new categories with existing brands. It is based on the premise that brands are valuable assets that can and should be strategically and selectively extended.

When done effectively, brand extension should allow an organization to:

Further strengthen and build the brand franchise
Enhance the chance of success of new business development
Reduce the cost of new business development

The benefits of brand leverage vs. new brand creation include immediate awareness, trust/comfort, accelerated trial, competitive insulation, distribution leverage, margin enhancement and spending efficiencies.

Brand Positioning

We have positioned dozens of brands using a proven approach to maximize customer relevancy and uniqueness. We research, define and deliver positioning strategies that win in the marketplace.

Establishing a strong, defensible brand positioning is a make or break proposition. We help to effectively link the company’s branding efforts to the overall business strategy.

Mercomz is a premier brand strategy consultancy that can help define and align your brand strategy with communication activities to maximize value.

Through our brand positioning consulting services, we work with clients to define, differentiate and position brands to maximize customer relevance and competitive differentiation. We then identify specific brand action plans, including communication objectives, strategies and plans, delivered across the many points of brand contact to improve positioning appeal.