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Experiential Impacters
The world of marketing is evolving, and experiential marketing is taking center stage. In fact, according to a recent Freeman Global Brand Experience Study, one in three CMOs expects experiential marketing to account for at least 20% of their marketing budgets in the next three to five years.
To leave a lasting impression, a brand must master the art of forging emotional connections with its consumers; a connection that inspires and delight. It is a lofty goal, but one we have achieved consistently.
At the core of our approach is empathy and an in-depth understanding of your ideal customer. Leveraging our proprietary consumer shopping behavior data and data management platform, we construct audience profiles that capture the unique needs and desires of your target audience. We understand what drives your customers and how your brand fulfills those desires.
Our approach is rooted in empathy and a thorough understanding of your ideal customer. Using our proprietary consumer shopping behavior data and data management platform, we build audience profiles that capture the needs and desires of your target — along with how your brand satisfies those cravings.
Our commitment to great experience design doesn't end with the event itself. We collaborate closely with our Strategy and Media teams to extend the impact of our live experiences into your broader marketing ecosystem. This includes identifying the right marketing channels, partnerships, and assets that resonate with your audience, and ensuring that your brand shows up at the right time and place to draw them in. And then, we strive to do it all over again, bigger and better than before.
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Sarbani Aneja: +91 98118 21636, [email protected]
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