Mercomz Strategic Rural Planning involves covering all the aspects of brief like target group, influencers, targeted geographies, their buying behavior and pattern, studying market, competition, past performances etc and then finally coming up with well thought-out strategy and Conceptual Planning. To meet the ROI parameters and to have the desired reach, we utilize multiple mediums.
In Rural Marketing, Influencers work substantially as dynamics of rural are different as compared to urban. Relatively low-level literacy, in-adequate infrastructure, medical and educational facilities, low penetration of media and internet etc cause influencers to work immensely and favorably in rural ecosystems.
We work with Influencers like Sarpanch, Teachers, Postman, Anganwadi and Asha Workers, Trader, SHGs, Social Workers, CSCs, Village Level Entrepreneurs et al.
Rural market in contrast to urban market, poses different challenges to the marketers as its constitution has a stark difference. Rural Market Launch Planning and Expansion are done keeping in mind that Rural markets are geographically scattered with changing attitudes, buying behavior, preferences, choices, habits, consumption patterns etc. We Facilitate expansion in all the aspects of distribution i.e. from appointing the channel partner to maintaining a demand.
‘Jo dikhata hai voh bikta hai’ is our philosophy.
Mercomz is instrumental in visibility exercises and in giving the brand a height in visibility by experimenting and innovating new formats beyond traditional ones like Van Activations, Haats, Nukkad nataks, Wall Painting, Digital Wall Branding, Trolly Branding, Wall Wraps, Tin Plates, Chaupal Branding, Bus Branding, CSCs, Retail Branding etc.
It’s always good to measure the depth of water before diving into the river. Rural India is huge in its size with heterogeneous nature poses multiple challenges before a marketer for appropriately evaluating the success in expanding towards rural markets. Mercomz gets into the nitty gritty and decides the right methodology by taking substantial representative samples for arriving at results with 99% accuracy level.