Menu
Social impacters
There are many organisations and individuals in this world who are dedicated to society as they want to make the whole world a better place to live in. We, at Mercomz, love to work for them. When we maximise their efforts and help their endeavours, through our focussed and systematic marketing approach, it gives us a sense of purpose. The fulfilling feeling of giving back and contributing to society is unparalleled.
We combine a long-standing understanding of global and regional public affairs in environmental, health and development and other areas that impact on social progress. We have a repository of a vast network of contacts and a large pool of resources to help a Non Profit Organization build their advocacy capacity and increase their impact.
We have a dedicated team of Consultants who provide technical and legal consultancy services to NGOs working all over the country.
Mercomz helps inform and educate key stakeholders and the general public about the NGOs cause, why it’s important and what the nonprofit organization is doing to support it.
We can help you solicit donations and funds required to operate and grow your nonprofit organization. This can be done in various ways, such as communicating the donation process and how your nonprofit makes use of the money.
For a nonprofit to thrive and grow, it needs to establish a powerful, reliable image in front of its target audience. We help reinforce an organization’s mission and values, which can build positive associations with the nonprofit’s name over time.
We can encourage more people to participate in your organization’s events and activities. We also help you catch the attention of potential businesses who want to assist in furthering your cause or form mutually beneficial partnerships with your nonprofit.
The main purpose of any nonprofit organization is to bring about a positive change. Mercomz can help you drive that change by gathering enough support to put pressure on powerful groups and decision makers.
Use specific wording.
Include measurable goals.
Aim for realistically attainable goals.
Pick relevant goals that relate to your business.
Make goals time-bound by including timeframe and deadline information.
Using the SMART Model, we translate bigger organizational goals into actionable and strategic marketing objectives.
Before jumping into the marketing strategy for your nonprofit, you need to identify the key audience for your campaigns.
Defining your audience helps guide every aspect of your marketing campaigns, from the channels you choose to the language, design and tone of messaging you use.
For example, your nonprofit may want to attract volunteers, donors and business partners. Since these are three different types of audiences, you’d want to tailor your marketing campaigns for each segment.
With a clear idea of SMART goals and target audience, it’s time to create a comprehensive marketing strategy that details:
This is the part where we focus on crafting key messages for each audience segment, and then decide on the best way to communicate those messages.
Once you have a well-defined marketing strategy for your nonprofit, it’s time to plan out its execution.
This involves allocating a predetermined budget to each channel or activity, as well as creating a timeline or calendar to help your team stay on track.
Defining the budget and timeline is key to ensuring that your marketing strategy is executed smoothly and cost-effectively.
We organise Event marketing to spread awareness and raise funds for nonprofit organizations. Events are an excellent way to bring together people who share the same passion for your cause.
Working with influencers, even at the micro- or nano-level, Mercomz helps build credibility for the nonprofit, spread awareness and gather support.
Email marketing is still one of the most effective marketing channels as this feels more personal and helps build a long term relationship with the audience. In this Mercomz helps you to build an email list and sending the right message at the right time.
There’s so much competition for visibility online, you need to pay to play. That’s why it’s so important to balance your organic strategy with paid advertising on select platforms. Mercomz helps to do just that.
Mercomz helps you develop content. The best way to educate your audience about your nonprofit’s cause is by publishing high-quality content on your blogs. It improves your visibility in search results. Plus, people love to share great content about topics they care deeply about, which means free PR for you.
Social media is an incredibly useful avenue for nonprofits looking to build a brand, and engage with followers and community members. It is an excellent connect for branding, raising funds, recruiting Volunteers. Mercomz works extensively Facebook, Instagram and other relevant social media for this.
We make sure that an NGO gets enough visibility by optimizing your content for search engines. Conduct keyword research in your niche to identify what people are searching for. This will help you address specific issues and concerns in your content.
We organize webinars, or virtual seminars, to educate, inform and train the audience. To get more people to register for your webinar, we choose a topic that’s relevant to your nonprofit and interests your target audience.
Mercomz can create videos to talk about a project or the NGO itself. Video content is much more engaging than text, which is why it has higher emotional value. It can help you leave a stronger impact with your message, build trust in your organization and drive more support for your cause.
Along with a solid digital marketing strategy, Mercomz helps you create print material to promote your nonprofit locally. Print marketing is especially useful if you’re looking for volunteers in your city.
© Copyright 2023 Mercomz Pvt. Ltd. - All Rights Reserved.
Sarbani Aneja: +91 98118 21636, [email protected]
Monday – Friday: 9:30am – 6pm