There are many organisations and individuals in this world who are dedicated to society as they want to make the whole world a better place to live in. We, at Mercomz, love to work for them. When we maximise their efforts and help their endeavours, through our focussed and systematic marketing approach, it gives us a sense of purpose. The fulfilling feeling of giving back and contributing to society is unparalleled.
We combine a long-standing understanding of global and regional public affairs in environmental, health and development and other areas that impact on social progress. We have a repository of a vast network of contacts and a large pool of resources to help a Non Profit Organization build their advocacy capacity and increase their impact.
We have a dedicated team of Consultants who provide technical and legal consultancy services to NGOs working all over the country.
Using the SMART Model, we translate bigger organizational goals into actionable and strategic marketing objectives.
Before jumping into the marketing strategy for your nonprofit, you need to identify the key audience for your campaigns.
Defining your audience helps guide every aspect of your marketing campaigns, from the channels you choose to the language, design and tone of messaging you use.
For example, your nonprofit may want to attract volunteers, donors and business partners. Since these are three different types of audiences, you’d want to tailor your marketing campaigns for each segment.
With a clear idea of SMART goals and target audience, it’s time to create a comprehensive marketing strategy that details:
This is the part where we focus on crafting key messages for each audience segment, and then decide on the best way to communicate those messages.
Once you have a well-defined marketing strategy for your nonprofit, it’s time to plan out its execution.
This involves allocating a predetermined budget to each channel or activity, as well as creating a timeline or calendar to help your team stay on track.
Defining the budget and timeline is key to ensuring that your marketing strategy is executed smoothly and cost-effectively.